apples iphone are available in a variety of colors, but only
the red designs state the word ‘product’ on the back. This is because of a charity collaboration Apple
has that started back in 2006. The organization is called Product Red, cofounded
by the vocalist Bono and activist Bobby Shriver. Their goal is to aid remove HIV/AIDS in
8 African countries by increasing funds from the economic sector. Companies can companion with Product Red by
giving away a portion of revenues, from sales of certain items. In Apple’s case, they kicked off their partnership
with the iPod nano in 2006. The red variation was the only version eligible,
so it included the Product Red logo design on the back.Apple contributed$ 10 for each one marketed, although they no more share those numbers with the general public today. So if you do purchase an Item Red apple iphone, we do not recognize just how much is being given away from your purchase. Yet since the partnership began in 2006, Apple has actually donated over 270 million bucks.
Currently in spite of the iPhone being Apple’s a lot of preferred Product Red thing, it isn’t the just one.
Actually, there are apple iphone cases that have the Product Red logo inside, a red Apple Watch that has the logo design on the band, red iPod touch, red beats earphones, and a red Beats portable audio speaker. And while the Product Red logo may not be essential for Apple to consist of, it is essential for the charity. The factor why I’m even making this video is because adequate Apple customers wondered why their apple iphone claims the word Product on the back. Bring about individuals to browsing for a response, and finding the Item Red organization.
Boosting brand recognition without costs cash on television advertisements or signboard space.Not to state that Apple is actually contributing to the company while additionally featuring their logo. So exactly what remains in it
for Apple? Well, they not just obtain some favorable PR for giving away money to a great reason, yet they’re likewise providing clients a reason to get their item once more. If a person was happy to’ve acquisition an Item Red iPhone, they’re much less most likely to get from Samsung or Google who do not partner with the charity.
This is Greg with Apple Explained, many thanks for viewing till completion, and I’ll see you in the next video.
